International Business (MN3104).

International Business (MN3104).Assignment ? 2015The module is assessed on the basis of a case analysis consisting of three mini-essayanswers to questions based on the following case:CHRYSTIA FREELAND, ?How the iPod Explains Globalization?, New York Times,Published: June 30, 2015http://www.nytimes.com/2011/07/01/world/asia/01iht-letter01.htmlThe questions are equally weighted, each one carrying 1/3 of the full markThere is a 1,500 word limit.The deadline for submission is mid-day (12-noon) Friday 8th May (end of week 23)Question 1Based on the NYT article, the other indicated readings, and your own research around howApple has developed as a company since the return of Steve Jobs in 1997, Discuss (check midcourse.net for the help you need) the keyimpacts that globalisation has had on the company?s operations.Question 2Describe the key developments in international trade and direct foreign investment illustratedby the case. Do they support or contradict the key theories of international trade?Question 3What ethical issues does the case highlight? If you were a manager of an ethical investmentfund, what corporate social responsibility measures would you expect from Apple? Explainwhy you would include ? or not ? Apple shares in your fund?s investment portfolio.Further ReadingsBHAGWATI, J. N. 2004. In Defense of Globalization, Oxford University Press.COWEN, T. 2002. Creative destruction : how globalization is changing the world?s cultures,Princeton, N.J. ; Woodstock, Princeton University Press.CRANE, A. 2008. The Oxford handbook of corporate social responsibility, Oxford, OxfordUniversity Press.DAS GUPTA, A. 2010. Ethics, business and society: managing responsibly, Los Angeles,RPress.GUIDELINES FOR WRITING YOUR ESSAYYou are expected to demonstrate evidence of reading beyond standard textbooks andlecture notes and to also conduct your own research for information and data to analyzethe case and support your arguments/answers (e.g. financial analysts? company reports, tradestatistics and investment statistics, government statistics and so on).Some links and sources for information and data will be provided via Blackboard over thenext weeks (see, this Reuters Apple Timeline:http://graphics.thomsonreuters.com/RNGS/2011/OCT/JOBS2_KP.jpg, for example), but youshould be prepared to search for your own.The further readings are just the starting point for your assignment.3Criteria for a good essay:? A solid reference list based on reliable sources? Good understanding of key concepts and ideas? Some imagination and originality? Inclusion of data and graphs? Development of argument so that the whole essay hangs together? Inclusion of examples, illustrations? Substantiated conclusions

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