Integrated Case Study Analysis (Prediction markets at Google)ingdom (GMT +1)]Sources: 22 Language Style: English (U.K.)Project descriptionMODULE TITLE: ? INTEGRATED CASE STUDY ANALYSISClass: MBA FinalsNote: Before startingYou need to categorize the Problems Identified into different subject mattersHuman resource Management (if any)Project Management (if any)Strategic Management (if any)International Business (if any)Marketing Management (if any)Managerial Economics (if any)Financial Management (if any)Organizational behavior: Change management, motivation,e.t.c. (if any)International Business (if any)Categorize all the problems from least pressing to most pressing as regards to their areaThen u choose 4-5 areas to concentrate on during this project. The 4-5 most Pressing issues and most important problems areas should be chosen.This should guide you through the whole of the project, they will be the area of focus throughout the project.Executive Summary (0marks)Chapter One 15MarksIntroductionBackground of the caseProblem Statement (relevant to the focus area: categorize all the problems from least pressing to most pressing )Research Questions (relevant to the focus areas)Research aim and objectivesSignificance of the studyStructure of the reportChapter Two: Case Brief 15MarksThe Case brief you expression of understanding of the case study, the problems, issues e.t.c.You describe the situation of the company, the problems / issues to be addressed in the project.It should be explanatory, Professional and simple enough to understandThe use of technical (business terms ) is strongly advised when need to show your understandingYou use your own words. No References is expected in this chapterAvoid using exact words as it is in the case study material ( it will raise similarities level when the work is submitted)Chapter Three: Problem Statement and Plan of Analysis 10marksThis chapter, you explain the models/ theories/Analytical/ planning tools to be used to analyze the caseYou take each of the 4-5 Subject areas and explain it separately e.g. Human resource, you take it as a subheading and point out the human resource problem in the case study, then you point out and briefly explain at least 5-6 models and theories/ analytical tools and concepts that can be used to analyze the case as regards to the subject matterE.g PESTLE ANALYSIS, PORTERS FIVE FORCES, PORTERS GENERIC, BLUE OCEAN, E.T.C. When talking about human resources, you choose 5 theories that can be used to solve the human resource problems in the case study, u explains extensively with appropriate references (evidence of wide research and knowledge should be shown in every paragraph).N.B: Extensive References are needed in this chapterUse Tables, figures, graph, and any illustration when neededChapter Four: Analysis and findings 25MarksIn This chapter, the theories/models/ concepts/analytical tools used in chapter three (3) will be used to assess the case study. E.g. if PESTLE analysis is used, the current PESTLE environment of the business would be analyzed with the use of extensive research and references.This is an assessment of the current position: derived from the concepts, theories, models e.t.c. Referred to in chapter 3.N.B: Extensive References are needed in this chapter. Use Tables, figures, graph, and any illustration when neededChapter five: Proposed solution to Problems 20MarksIn this chapter, you proffer solutions to the problems and issues Identified in the case studyYou generate ideas and alternative solutions and you choose a ?best fit? solution from the options.(it should be workable, realistic and imaginative solution)RecommendationDecides on an action plan/business planOutline how to implement itConsider what might go wrong and how to monitor the success of the action plan recommended.ReferencesBibliographyAppendicesNote:Harvard Referencing Style ( in-text)All identified issues should be discussed fully, thoroughly and comprehensivelyThe structure of the paper should be well presented, use of tables, figures, pictures when necessary.There should be excellent choice and threading of quotations into arguments and good counterpoising of a range of perspectivesGood, Clear, organized and neat writingWord Limit: 6000 Words excluding References and appendicesDo not go above word limit!
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