Business DB 8.1;?Advertising?

Order DescriptionReact to the ?Advertising? case belowADVERTISINGAt your company, a bottler of natural spring water, the advertising department hasrecently launched a campaign that emphasizes the purity of your product. Theindustry is highly competitive, and your organization has been badly hurt by alengthy strike of unionized employees. The strike seriously disrupted productionand distribution, and it caused your company to lose significant revenues and marketshare. Now that the strike is over, your company will have to struggle to recoup lostcustomers and will have to pay for the increased wages and benefits called for in thenew union contract. The company?s financial situation is precarious to say the least.You and the entire senior management team have high hopes for the new adcampaign, and initial consumer response has been positive. You are shocked, then,when your head of operations reports to you that an angry worker has sabotaged one ofyour bottling plants. The worker introduced a chemical into one of the machines,which in turn contaminated 120,000 bottles of the spring water. Fortunately, thechemical is present in extremely minute amounts?no consumer could possibly sufferharm unless he or she drank in excess of 10 gallons of the water per day over a longperiod of time. Since the machine has already been sterilized, any risk of long-termexposure has been virtually eliminated.But,ofcourse,the claims made by your new adcampaign could not be more false.List all of the stakeholders involved in this situation. Do any stakeholder groupshave more to gain or lose than others? Develop a strategy for dealing with thecontamination. How much does a company?s financial situation determine how ethicaldilemmas are handled?

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